As part of DePaul University’s International Advertising curriculum, the class was split up in small groups who each had to market different cities around the world to a different set of audiences.

I was elected team leader of my group and coordinated the campaign to market Milan, Italy as a vacation destination. Milan is my hometown, therefore I was ready for this exciting challenge. Our audiences were simple: Italians who do not live in Milan, as well as citizens of India.

Following is the presentation my group created to showcase our campaign, as well as the video we put together to advertise the city.